Our Story

We’re on a mission to help cooks of any skill level be excited about cooking at home — while helping you save time, energy and your hard-earned dollars. 

If your 2020 looked even remotely like ours (and it probably did), you cooked at home a lot. 

Those early days of the pandemic were overwhelming to say the least. Instead of finding comfort in food, deciding what to cook (and often, how to cook it) was doing the opposite — it was really stressing us out. For Anush (my partner IRL and a co-founder at Zing) and I, it was really boiling down to one, unexpectedly, loaded question:

"So, what's for dinner?"

As we tried to unpack why this question was getting us so panicked, we realized that "so, what's for dinner?" wasn't just about what was on our plates, but really a proxy for:

  • I have so much to do, WHEN am I going to make dinner? We haven’t even walked the dog yet...

  • Welp! We totally blew our take-out budget and it’s only Tuesday! What do we make? 

  • Mhmm, could do with some *insert your favourite restaurant dish*...wish I could make a version of that. What goes in it anyway? 

  • That cauliflower is looking a bit sad, what do I do with it? 

You get the idea. Being stuck at home with no choice but to cook for ourselves, we quickly caught up to the fact that the physical and mental load of just getting a meal on the table can be plain exhausting. And with limited skills, time, budgets, and even ingredients, there’s really no joy left in everyday home cooking — it’s just another thing on our to-do list, and that’s such a shame!  

How do we make everyday home cooking worth bragging about?

Pandemic or not — it’s about time we reimagine preparing home cooked meals. How could we add some zing to home cooking that didn’t involve spending hours prepping, spending tons of money on meal-kits, or needing special equipment, ingredients, or skills. 

Anush and I decided to partner with Kiran (our third co-founder and very talented restaurant chef) to bring our vision of Zing to life. 

We make pantry shortcuts.

We took a cue from our favourite restaurants, where it’s common to use smartly designed condiments, salts, simmer sauces, dressings, stocks and more to add a punch of flavour to a meal — it’s part of the reason why something that is 'made to order' in 15 minutes at a restaurant, tastes like it took 6 hours to make! 

At Zing, we’re bringing this concept to home kitchens. Our chef-crafted pantry shortcuts are designed to help cooks of any skill level elevate their home cooking, without spending hours in the kitchen. Whether it’s a tried-and-tested recipe on your weekly rotation, or a new favourite, just add a Zing condiment or seasoning salt to any protein, veggie, lentil, or starch that you’re cooking and get a meal from your fridge to your table in 15 minutes or less.

Our products are designed to be well-rounded and versatile flavour boosters, so use them to start sauces, as marinades, as spreads, as dips, in salad dressing — the possibilities are pretty exciting! And if you’re looking for some inspiration, I highly recommend taking a peek at the chef-curated recipes on our blog that are peppered with pro-tips! And if you ever have any questions, — send us a note, we'd love to hear from you.